Introduction
Striv™ is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and protect your personal information, including sensitive health and location data gathered through our smart insoles, mobile app, and related services.
Information We Collect
We collect the following types of data:
Personal Identifiers
Name, email, shipping address, and payment information.
Health & Activity Data
Sensor data from Striv™ insoles including pressure, gait, stride, impact, step frequency, and related biometric insights.
Device & App Usage Data
App interactions, session duration, device type, OS, crash logs, and diagnostics.
Location Data
With your explicit consent, we collect GPS data to enhance training insights, route tracking, and performance analytics.
Cookies & Analytics
We use cookies and similar technologies to understand usage patterns and improve your experience.
How We Use Your Data
Your data is used to:
- Provide Core Functionality: Enable insole tracking, AI-powered coaching, and personalized insights.
- Improve Product & Support: Analyze aggregated usage data to enhance hardware/software performance and resolve bugs.
- Communicate with You: Send relevant updates, service notifications, and (if opted in) marketing content.
- Comply with Law: Meet legal obligations and respond to lawful requests.
Data Sharing & Third Parties
We do not sell your data. We only share it with:
- Trusted Vendors (e.g., cloud storage, payment processors, analytics providers) under strict confidentiality agreements.
- Legal Authorities, if required by law.
Data Security
We use industry-standard encryption, secure cloud infrastructure, and regular security audits to protect your information.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes described in this policy. Specifically:
- Account Data: Retained for the duration of your active account. Upon account deletion, your personal data is permanently removed within 30 days, except where retention is required by law.
- Health & Activity Data: Retained for as long as your account is active. You may delete individual sessions or all activity data at any time through the app.
- Location Data: Retained for as long as your account is active and location permissions are enabled. You may revoke access and request deletion at any time.
- Device & Usage Data: Information such as your device model, operating system, and app version is retained for as long as your account is active to help us diagnose issues and improve compatibility. This data is deleted when your account is deleted.
- Payment & Transaction Records: Retained for up to 7 years as required by applicable tax and financial regulations.
When data is no longer needed, it is securely deleted or anonymized. To request early deletion of your data, contact us at info@striv.run.
Your Rights
You may:
- Access or correct your personal data
- Delete your account and all associated data
- Withdraw consent for location or health data tracking at any time
- Request data portability
- Object to certain types of processing (e.g., marketing)
To exercise these rights, email: info@striv.run
Policy Updates
We may update this policy as needed. The latest version will always be available at https://a.striv.run/privacy.html. If material changes occur, we'll notify you via email or app alert.
Contact Us
For questions or privacy-related concerns:
📍 Striv, Cambridge, MA